{"product_id":"nike-better-is-temporary","title":"Nike: Better is Temporary","description":"At Nike, the desire to be the best is a journey, not a destination – better is always temporary.\n\nPhaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\n\nThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\n\nBeginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\n\nCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, this book serves as a manual of innovation and inspiration.","brand":"Phaidon","offers":[{"title":"Default Title","offer_id":59399065010257,"sku":"9781838660512","price":89.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/9872\/1105\/files\/53c42cdf997124285f408b0f0dbd3ddbc0ac68fde1853937e84dad6762398c8b.webp?v=1776896781","url":"https:\/\/www.tradeworks.us\/products\/nike-better-is-temporary","provider":"Tradeworks","version":"1.0","type":"link"}